12/25/2023 0 Comments Creating my own logoAnd being gentle and safe suggests using a font which is more rounded than one having more corners. Being caring also suggests that the letters should be close to each other. Here are some adjectives describing its traits –Īll these traits give a hint to use the colour blue and a circle in the logo. These adjectives give ideas about the shapes, typefaces, and colours you can use in your logo. Then sort the adjectives according to relevance. Do you consider your brand as a frontrunner in every industry trend?Īssign as many adjectives as you can.Do you want to be perceived as a coach/guide?. Do you want customers to perceive your brand as a complete solution in the niche you operate in?.These adjectives can either complement your value proposition or even your long term brand objectives. The best way forward to designing your own logo is to assign adjectives to it. Assign Adjectives To The Brand And Mention Its Traits I’d suggest reading this guide explaining which companies use which type of logos and when should you choose which type of logo for your brand. Dynamic Logo: Adaptable logos that can be changed according to the context they are placed in, like that of MIT Media Lab.Contoured Words: Logos with brand names within geometric shapes.Emblem: Logos with a traditional outlook of brand name inside a symbol or icon, like that of Harvard.Combination mark: Logos that are a fusion of a pictorial mark and a wordmark.Mascots: Pictorial logos having an illustrated character, like Colonel Sanders of KFC.Abstract Mark: Graphic-based logos which are made up of abstract or unrecognisable images, like that of Pepsi, Adidas, etc.Pictorial Mark: Graphic-based logos like that of Snapchat or WWF.Lettermark: A logo made up of only initials of the brands having big brand names, like HBO for example.Logotype: A simple font-based logo but with symbolism within text design, like an arrow within the FedEx logo.Wordmark: Simple font-based logo, like that of Coca-Cola.Step 2: Learn & Strategise Know More About The Types Of Logos AvailableĪ logo can be categorised into ten available types. Now, after doing a competitor analysis, I found out that most of my competitors like Discord, TeamSpeak, and Mumble, use a direct value proposition as their logo – a face-like structure wearing headphones or any structure which resembles games or gaming accessories. I might use a rebel personality as that’s what most gamers love, and I might use a darker shade colour as it will support my identity. My first step will be to build my own brand identity based on my product, its USP, and its value proposition. Suppose that I want to develop a logo for my new in-game VOIP application. How do they use their logos on their brand collaterals?Ĭompetitor analysis helps you not only find inspiration from your competitors’ logos but it also helps you develop a strategy to stand out and develop your own logo and branding strategies.How do they make the target audience recognise them and differentiate them from others?.What images and texts have they used in their logos? What type of logo do your competitors use for their brands?.For that, you need an extensive competitor analysis. You have to make sure that you stand out from the crowd. Just defining your brand identity and personality is not enough.
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